binddesk.com — brand system v1.0

BindDesk
Brand Kit

Insurance quoting and binding platform enabling fast, accurate policy issuance for agents and brokers.

Blue #337AB7Light #5BC0DEDark #286090 Exo 2 Typeface2 Logo Variants
Quick Ref

Brand Gradient

BindDesk Brand Gradient
linear-gradient(135deg, #337AB7 0%, #5BC0DE 100%)
LogoPNG
Logo — Full Color
Download PNG
Logo WhiteSVG
Logo — White
Download SVG
Marketing
Logo on Brand Gradient
01

Brand Colors

BindDesk Brand Gradient — Blue → Blue Light
linear-gradient(135deg, #337AB7 0%, #5BC0DE 100%)
BindDesk Blue
#337AB7
Primary · Gradient Start
Blue Light
#5BC0DE
Accent · Gradient End
Blue Dark
#286090
Active / Pressed
Blue Lighter
#46B8DA
Hover Accent
Dark Background
#0C0D1C
Dark Background
Surface
#12142B
Surface / Cards
Border
#2C3060
Borders / Dividers
Muted
#5A6090
Muted Text / Labels
Text
#BDC3F0
Body Text
White
#FFFFFF
Light BG / Reverse Logos
02

Logos

Logo Full ColorPNG · Primary
Logo — Full Color
↓ PNGOpen ↗
Logo WhiteSVG
Logo — White
↓ SVGOpen ↗
03

Usage Rules

✓ Do
  • Use SVG white logo on dark backgrounds
  • Use full color PNG logo on light backgrounds
  • Use brand gradient for marketing headers
  • Maintain original aspect ratios
  • Use white logo on gradient backgrounds
  • Ensure adequate padding around the logo
✗ Don't
  • Stretch or distort the logo
  • Place white logo on white backgrounds
  • Add shadows, glows, or strokes to logos
  • Re-color outside the approved variants
  • Alter the gradient stop colors or angle
  • Use raster PNG where SVG is available
04

Typography — Exo 2

Display / Hero — Exo 2 900
Where Quotes Turn
Into Binds!
Section Headings — Exo 2 800
Fast, accurate policy issuance
Body Copy — Exo 2 300
Insurance quoting and binding platform enabling fast, accurate policy issuance for agents and brokers.
Labels / UI — Exo 2 700 · Uppercase + tracking
BindDesk  ·  Brand System  ·  Version 1.0  ·  March 2026  ·  binddesk.com
Weight Scale
300 — Light: Where Quotes Turn Into Binds 400 — Regular: Where Quotes Turn Into Binds 600 — SemiBold: Where Quotes Turn Into Binds 700 — Bold: Where Quotes Turn Into Binds 800 — ExtraBold: Where Quotes Turn Into Binds 900 — Black: Where Quotes Turn Into Binds
05

LLM / Machine-Readable Data

Paste into any system prompt, pipeline context, or AI agent brand block.

brand.json · BindDesk v1 · March 2026