insurecap.io — brand system v1.0

insureCap
Brand Kit

Captive insurance management platform connecting captive managers, actuaries, and risk consultants through modern digital workflows.

Purple #7F3F97Orange #F16A21 Exo 2 TypefaceWhere Captives Click
Quick Ref

Brand Gradient

InsureCAP Brand Gradient
linear-gradient(135deg, #7F3F97 0%, #F16A21 100%)
LogoSVG
Logo — Full Color
Download SVG
Logo on DarkSVG
Logo — Dark Background
Download SVG
Marketing
Logo on Brand Gradient
01

Brand Colors

InsureCAP Brand Gradient — Purple → Orange
linear-gradient(135deg, #7F3F97 0%, #F16A21 100%)
InsureCAP Purple
#7F3F97
Primary · Gradient Start
Purple Light
#9B5AB5
Hover / Links
Purple Dark
#6A2D80
Active / Pressed
InsureCAP Orange
#F16A21
Accent · Gradient End
Orange Light
#F58A4D
Hover
Background
#1A0F20
Dark Background
Surface
#241730
Cards / Panels
Border
#3D2650
Borders / Dividers
Muted
#8A6B9A
Secondary Text
Text
#D4C0E0
Body Text
White
#FFFFFF
Headings / Light BG
02

Vector Logos — SVG

LogoSVG · Primary
Logo — Full Color
↓ SVGOpen ↗
Logo on DarkSVG
Logo — On Dark Background
↓ SVGOpen ↗
Logo on LightSVG
Logo — On Light Background
↓ SVGOpen ↗
Logo on GradientMarketing
Logo — On Brand Gradient
↓ SVG
03

Usage Rules

✓ Do
  • Use SVG vectors whenever possible
  • Use the logo on dark purple-tinted backgrounds
  • Use the brand gradient for marketing headers
  • Maintain original aspect ratios
  • Pair with Exo 2 typeface
  • Ensure sufficient contrast on all backgrounds
✗ Don't
  • Stretch or distort the logo
  • Place the logo on busy or low-contrast backgrounds
  • Add shadows, glows, or strokes to SVGs
  • Re-color outside the approved palette
  • Alter the gradient stop colors or angle
  • Use raster formats where SVG is available
04

Typography — Exo 2

Display / Hero — Exo 2 900
Where Captives
Click.
Section Headings — Exo 2 800
Modern captive insurance management
Body Copy — Exo 2 300
Captive insurance management platform connecting captive managers, actuaries, and risk consultants through modern digital workflows.
Labels / UI — Exo 2 700 · Uppercase + tracking
insureCap Solutions  ·  Version 1.0  ·  March 2026  ·  insurecap.io
Weight Scale
300 — Light: Where Captives Click 400 — Regular: Where Captives Click 600 — SemiBold: Where Captives Click 700 — Bold: Where Captives Click 800 — ExtraBold: Where Captives Click 900 — Black: Where Captives Click
05

LLM / Chaac Machine-Readable Data

Paste into any system prompt, Chaac pipeline context, or AI agent brand block.

brand.json · InsureCAP v1 · March 2026