policypay.io — brand system v1.0

PolicyPay
Brand Kit

Secure, seamless checkout and payment processing designed to enhance the efficiency of insurance purchases and renewals.

Red #DF4E44Red Dark #CC4E45White #FFF5F4 Exo 2 TypefacePNG Logo
Quick Ref

Brand Gradient

PolicyPay Brand Gradient
linear-gradient(-45deg, #DF4E44, #CC4E45)
PolicyPay LogoPNG
Logo — Full Color on Light
Download PNG
PolicyPay Logo on DarkPNG
Logo — on Dark Background
Download PNG
01

Brand Colors

PolicyPay Brand Gradient
linear-gradient(-45deg, #DF4E44, #CC4E45)
PolicyPay Red
#DF4E44
Primary · Logo Color · Gradient Start
PolicyPay Red Dark
#CC4E45
Gradient End · Buttons
Red Light
#E86860
Hover States · Highlights
Warm White
#FFF5F4
Light Background · Headings
Dark Background
#1A1118
Page Background (dark mode)
Surface
#241920
Cards / Panels
Border
#4A3840
Dividers / Borders
White
#FFFFFF
Text on Dark / Light BG
02

Logo Assets

The PolicyPay logo is a red wordmark — no icon or symbol. The logo color is #DF4E44. It works on both light and dark backgrounds due to its high contrast red.

PolicyPay LogoPNG · 389x100
Logo — on Light Background
PNGOpen
PolicyPay Logo DarkPNG
Logo — on Dark Background
PNG
Marketing
White Logo on Brand Gradient
03

Usage Rules

Do
  • Use the red logo on light or dark backgrounds
  • Use CSS filter invert for white-on-red marketing
  • Use the brand gradient for CTAs and headers
  • Maintain original aspect ratios
  • Ensure sufficient contrast around the logo
  • Use the Exo 2 typeface alongside the logo
Don't
  • Stretch or distort the logo
  • Place the red logo on similarly red backgrounds
  • Add shadows, glows, or strokes to the logo
  • Re-color outside the approved red palette
  • Alter the gradient angle or stop colors
  • Use low-resolution screenshots instead of official PNG
04

Typography — Exo 2

Display / Hero — Exo 2 900
Insurance Payment
Solutions.
Section Headings — Exo 2 800
Secure, seamless checkout for insurance
Body Copy — Exo 2 300
PolicyPay provides secure, seamless checkout and payment processing designed to enhance the efficiency of insurance purchases and renewals across the InsurEco ecosystem.
Labels / UI — Exo 2 700 · Uppercase + tracking
PolicyPay  ·  Version 1.0  ·  March 2026  ·  policypay.io
Weight Scale
300 — Light: Insurance Payment Solutions 400 — Regular: Insurance Payment Solutions 600 — SemiBold: Insurance Payment Solutions 700 — Bold: Insurance Payment Solutions 800 — ExtraBold: Insurance Payment Solutions 900 — Black: Insurance Payment Solutions
05

LLM / Machine-Readable Data

Paste into any system prompt, pipeline context, or AI agent brand block.

brand.json · PolicyPay v1 · March 2026